Design
The Dulux Paint Swatch
George Morgan
“I've always been interested in the names and associations that we give to colours and what better example of this than household paint swatches. I took a selection of Dulux paint swatches and matched as many of them as I could to found objects. I then arranged them in colour order and created a further 2 posters derived from the original photographs, one showing an average colour generated from the photograph and another listing just the names given to the colours. The project is about taking a very methodical approach to colour and meaning, which is, of course, so dependent on individual tastes and perceptions.”
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