One gloriously cloudy morning last week I was faced by the image of what I thought, though couldn’t be sure, was the Fallyrag Art Director, staring back at me from his Twitter account. Hundreds of bespectacled tiles. On closer inspection, and after a befuzzled email, it turned out that the times, were indeed, a changin’. Lets take an artistic look at the changing faces of the Fallyrag Art Director.

Back in the day - attentive eagerness. Fresh faced graduate thrust into London from UCF, via St. Leonards Warrior Square. Very white teeth. An alert, almost naïve, sense of engagement; facing life smiling. He looks unprepared, untouched, innocent and virginal. The photo’s simple curved edge, a relic from the early Fallyrag, when life seemed so smooth.  Very white teeth. Hair; floppy. Beard - almost.

Time and location changes. Almost a year down the line, burrowed into London, the gallery designer. A soft-lighted image, a romantic, contemporary vision of the big smoke; seemingly an alternate reality inhabited by a media class whipped erotically by caffeine. Depth in the photo. The first veneer of respectability; white teeth hidden by coffee. Expression is caught and rather surprised, like a bishop on crack, suspended in the middle of café culture. Eyebrows raised, almost as if to say ‘I’m surprised I found the time to be photographed.’

Teeth fully vanished; hidden behind lips. The lovechild of Jarvis Cocker and Brains from the Thunderbirds. Though bordered, arranged, artistically light, hair remains floppy. It leaves one wondering which teeth he is about to take out, as he looks down at you with that air of professionalism. Yet, at the same time, it is as if one’s fallen into the 1990s – contemporary in the truest sense of the word retro. No jacket, big button tie – filofax meets Brighton. A truly epic picture, showing the artisan sucked from bohemia into the arts industry, ready to be quirky at the drop of a frame. Without doubt – The Art Director.